Discourse Analysis of the 2015-2019 Indonesian Animation Development Plan for the Screening of Local Animation on Television

Abstract

In the 2005-2025 National Long Term Development Plan (RPJP) which was proclaimed by the government, there is an Indonesian animation development plan. This development plan is the third stage of national development development. Where the most important business climate that is cold is related to the screening of animated films, as well as the distribution and presentation models of material that favor local animation films with the aim of providing incentives for local animation producers or studios to produce animated films. Even so, in fact, until now (the end of 2019) the screenings of animation on Indonesian television are still dominated by foreign animation. Likewise, the portion of foreign animation shows is far more than the portion of domestic animated shows. The Indonesian animation development plan that is associated with the target market in the form of broadcasting local animation on television media is only limited to discourse. This discourse is interesting to analyze to understand the plan / agenda with its implementation in the field. This study uses the theory of discourse analysis proposed by Foucault. The results of the study show that the Indonesian animation development plan with various programs that have been taken by the government in building the growth of the animation industry shows positive results. Nonetheless, in terms of the distribution of local animation, especially according to the targeted market, the display of local animation on television media still has not shown maximum results. Animation shows on Indonesian television are still dominated by portions of foreign animation shows.